About JFL Marketing
Dedicated to Providing Quality Service !

Market Coverage:

JFL Marketing services the entire state of Wisconsin, the Upper Peninsula of Michigan,  Illinois, NW Indiana, Minnesota, North and South Dakota, Iowa, Nebraska, Kansas, and Missouri. 

Our History:

JFL Marketing, Inc. was founded in July of 1998 by Frank Longenecker after his move from Massachusetts to Wisconsin. Frank had spent over 13 years in the management of a plumbing wholesale house in the Northeast.  

In April of 1999, Julie Longenecker joined the company as co-owner, CFO and Sales Manager after spending over seven years with Lasco Bathware(now Aquatic) as both a Regional Sales Manager for the Northeast and a District Sales Manager for the State of Wisconsin. 

Frank's experience as a wholesaler along with Julie's sales experience have proven to be a winning combination over the past 15 years. We have grown substantially since our establisment in 1998 in both personnel and facilities. In fact, we have out grown 4 different facilities. In 2011, JFL Marketing, Inc. moved into our current 20,700 square foot facitlity, allowing us to stock many of the products we sell (please take our virtual tour). 

In August 2013, after 15 years as President of JFL Marketing, Inc., Frank handed over the reigns to Julie. Frank is now the Vice President of U.S. Sales for Cello Products, Inc. Even though Frank is no longer involved with the day to day operations at JFL, he remains an owner of the company. 

Our Team:

Our staff is more than just a team, we're a family. We pride ourselves in providing efficient and timely service in all aspects of our business. Each of us is an integral part of JFL Marketing.

Julie Longenecker is the "J" in JFL and our President and CFO. Her 30 plus years of industry experience has helped make JFL the successful, family owned and operated rep agency that it is today.

Benjamin Longenecker (Ben) joined JFL Marketing in November of 2004 working in our warehouse and as an inside sales person. Ben is our Director of Sales and Outside Sales person.

Jessica Longenecker joined JFL in February of 2016 and is our Office Manager and an Inside Sales person. 

Brett Edwardsen joined JFL in May of 2017 and works in our warehouse.

Laura Malone joined JFL in February of 2021 and is our Warehouse Manager